Ireland Launches French Campaign

Tourism Ireland in France launched its marketing plans for 2017 at an event in Paris attended by 50 leading French tour operators, travel agents and travel journalists. Major promotional themes will include the Wild Atlantic Way and the Causeway Coastal Route, living historical stories and Ireland’s Ancient East, as well as city breaks to Dublin and Belfast. Monica MacLaverty, Tourism Ireland’s Manager for Southern Europe, says that 2016 was the best year ever for French visitor numbers to the island of Ireland. By year end, Ireland had  welcomed more than 500,000 French visitors and Tourism Ireland is aiming to grow French visitors numbers by +3.5% in 2017.